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Fortitude

  • (652)

Extrait de Parfum. Size: 100ml / 3.4oz

Inspired by HUGO WOMAN (2015) from Hugo Boss

Original Retail Price: 17,400

Scent Intensity Scale: Velvet

Size: 30 mL
Sale Sold out
Regular price ₹1,500.00
Regular price Sale price ₹1,500.00
Tax included.

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    Vegan, biotech-sourced oils and minimalist packaging deliver uncompromising luxury while honoring the planet.

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        My silent negotiator.

        When I wore Fortitude to the merger talks, the room shifted. Black tea's austerity softened by plum's persuasion. It mirrored my strategy perfectly. Three hours in, our CFO whispered, "Whatever you're radiating, keep doing it." The cedar base outlasted the contract signing.

        Rhea, Singapore

        Scent archaeology.

        It's like discovering a lost civilization where flowers built cathedrals. The jasmine-cedar duel on my skin makes other florals feel naive. My yoga instructor asked if I'd "found some ancient warrior queen essence oil." Eight sprays lasted through sunrise meditation to midnight cocktails.

        Kai, Marrakech

        First fragrance that followed me home.

        A bartender in Paris chased me half a block to ask about Fortitude. "It starts like a ballad," he said, "then becomes an anthem." The sillage makes introductions unnecessary — I've received six business cards without speaking a word.

        Anika, Dubai

        My skin's revolution.

        Finally, a perfume that amplifies rather than masks. The black tea note sharpens my natural musk instead of clashing with it. At the gala, the hostess inhaled deeply and sighed, "You smell like someone who'll remember this moment." The amber still clung to my gown next morning.

        Luca, Milan

        The meeting after the meeting.

        Wore it for investor pitches. The grass note cut through cigar smoke while plum's richness matched the Scotch. One VC later confessed, "Your fragrance made our counteroffer timid." Turns out scent strategy outperforms bullet points.

        Elias, New York

        My divorce fragrance.

        Fortitude's jasmine doesn't beg. It states. The cedar carries courtroom gravitas. When he said, "You've changed," I smiled. My lawyer high-fived me post-trial, muttering, "We should bill this scent as cocounsel." Twelve-hour wear matched the marathon settlement.

        Priya, Mumbai

        Scent vertigo.

        It's thrilling how the black tea makes bergamot levitate before cedar pulls it earthward. My pianist boyfriend claims the drydown mimics Chopin's rubato, disciplined yet emotionally volatile. Strangers ask to smell my wrist like sommeliers seeking rare vintages.

        Margaux, Vienna

        My scent shadow.

        Fortitude clings like a skilled protector. During the blackout, colleagues panicked while I remained calm. The steady cedar base somehow grounded us all. Later, my assistant admitted, "You smelled unshakable, so we acted it."

        Darius, London

        Fragrance as truth serum.

        At the charity auction, the iron rich grass note cut through champagne bubbles. Billionaires confessed childhood memories triggered by the plum-amber combination. We exceeded fundraising targets before dessert. The host later texted, "Your scent profile should come with an NDA."

        Lin, Hong Kong

        My botanical armor.

        Jasmine usually overwhelms my chemistry, but here it's tempered by something feral. During the safari tour, our guide who'd ignored city guests all week suddenly asked, "Do you cultivate warrior flowers?" The sillage outran rhino warnings.

        Thandiwe, Cape Town

        The all-nighter's ally.

        Coding marathons demand scents that evolve. Fortitude's initial clarity (that razor sharp bergamot) gives way to plush amber endurance. When my team complained about burnout, I diffused it. Productivity spiked 40%. Now they demand I "wear the black tea code."

        Yusuf, Berlin

        Scent semaphore.

        At the art fair's chaos, Fortitude became my silent language. The tea note repelled time wasters while plum's allure drew serious collectors. One buyer traced me through three galleries, later admitting, "Your fragrance's persistence outmatched my hesitation."

        Faye, Paris

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          Every Assence fragrance begins with the world’s rarest and most exquisite ingredients. We source essential oils from Grasse, the renowned perfume capital of France, celebrated for its unparalleled mastery of floral extractions. In tandem, we collaborate with pioneers in biotechnology to sustainably synthesize rare molecules, ensuring that each scent is both timeless and forward-thinking. This dual approach allows you to wear fragrances that embody the pinnacle of luxury while honoring the future of sustainability. For instance, our Power fragrance is crafted with ethically sourced Bulgarian rose oil, while Noir features oudh derived through biotechnology, preserving delicate ecosystems without compromising opulence.

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          Once these exceptional ingredients arrive, our master perfumers in Mumbai meticulously blend them using advanced microencapsulation technology. This innovative process encases scent molecules within microscopic capsules, which release gradually in response to the warmth of your body. The result is a dynamic and evolving scent journey, transforming what might otherwise be a static fragrance into a living, breathing experience that adapts to you. Each blend is then aged for six to eight weeks, allowing its complexity to deepen, a step that sets Assence apart from many other luxury brands.

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        Frequently Asked Questions

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